Overview:
The Regional Admissions Counselor â“ Southern California will play a key role in contributing to Tarleton State University's strategic enrollment goals by engaging with prospective students across the western United States. The scope of this role encompasses a variety of responsibilities, as outlined below.

The Regional Admissions Counselor must live in Southern California and be able to occasionally travel to various locations across the western region of the United States. Normal work hours are Monday to Friday; from 8:00 AM to 5:00 PM or as business needs indicate. This position requires a flexible work schedule which at times will require frequent attendance during evenings and weekends. Additional hours may be required during peak periods.

Key Responsibilities:

Recruitment and Travel (60%)

• Identify and recruit prospective undergraduate students, including high school students, community college students, working adults, and underrepresented populations.

• Promote and recruit for academic programs across all Tarleton locations, including Stephenville, Fort Worth, Waco, Texas A&M-RELLIS, and online.

• Coordinate attendance at recruitment events, such as college fairs and school visits.

• Deliver admissions presentations to both small and large groups.

• Achieve recruitment goals within the assigned territory.

• Represent the University at professional recruitment events, including those hosted by the National Association for College Admission Counseling (NACAC).

• Adhere to regulations set by professional organizations for sanctioned events.

• Provide guidance to high school, transfer, and nontraditional students throughout the application and enrollment process.

• Collaborate with high school counselors, transfer coordinators, and University faculty and staff to coordinate recruitment efforts.

• Provide comprehensive information on admissions, financial aid, scholarships, veteran services, advising, housing, and orientation.

• Transport materials and displays to and from events.

Administrative (30%)

• Maintain regular communication with prospective students via phone, email, and mail.

• Complete detailed event reports and manage recruitment records.

• Utilize a Customer Relationship Management (CRM) system (Salesforce) for student communications, record-keeping, and reporting.

• Arrange travel accommodations, including transportation, lodging, and meals.

• Submit expense reports for approved travel reimbursements.

Other Duties (10%)

• Assist with scheduling campus visits for prospective students, parents, school personnel, alumni, and other special guests.

• Promote on-campus events related to recruitment, admissions, and enrollment, such as preview days, open houses, and orientations.

• Stay informed on university updates and trends in higher education.

• Contribute to the development of marketing materials, presentation content, and email campaigns.

• Coordinate and participate in virtual college fairs, presentations, and online information sessions.

• Perform additional duties as assigned.

Essential Functions:

• Must reside in Southern California and be able to travel to Stephenville a few times each year.  

• Primary travel will be in Southern California, including the counties of Los Angeles, Orange, San Diego, San Bernardino, Riverside, Imperial, Kern, Ventura, Santa Barbara, and San Luis Obispo.

• Additional travel may include the Central Valley and Northern California, Central Arizona, Southern Nevada, or other designated target markets.

• Ability to work remotely, with reliable internet access and space to store recruitment materials.

• Required to spend the first week in Stephenville for orientation, training, and onboarding.

• May need to use a personal vehicle for travel to events, with mileage reimbursed per state regulations.

Required Education and Experience:

• Bachelorâ™s degree in a relevant field or an equivalent combination of education and experience.

• Three years of related experience with a minimum of one (1) year of experience in higher education, recruitment, sales, marketing, event management, territory management, or communications.

Required Knowledge, Skills, and Abilities:

• Ability to travel extensively, including frequent overnight stays.

• Flexible schedule with availability beyond standard office hours, including evenings and weekends.

• Ability to move up to 50 pounds and stand for extended periods.

• Strong communication skills, both written and verbal.

• Detail-oriented with a strong commitment to customer service.

• Ability to multitask and collaborate effectively with others.

Preferred Knowledge and Experience:

• Experience using Salesforce or similar CRM systems.

• Public speaking experience.

• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).

• Familiarity with Banner by Ellucian or similar Student Information Systems.

• Bilingual in English and Spanish.

Salary

Commensurate with experience

Salary Range

The target base annual salary is $60,000 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

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  About Tarleton State University

  Tarleton’s VisionTarleton State University will be the premier comprehensive regional university in the nation, dedicated to education, service and research. It is committed to being a university of opportunity for all students and believes it has a responsibility to drive regional innovation and job creation for all graduates.About Tarleton State UniversityTarleton’s innovative and transformative approach provides more than knowledge. Through real-world experiences and effective teaching, research, scholarship and service, students gain the know-how for promising careers, no matter their field of study.Tarleton has evolved into the near-perfect model of size, academic scope and affordability. Founded in 1899 and part of The Texas A&M University System since 1917, it combines the resources of a major public institution — more than 100 undergraduate and graduate degree programs, cutting-edge academic facilities, faculty experts — with its own brand of personal attention, history and community to be a first-choice destination for students across North Texas and beyond.Students can choose to study in one of seven colleges — Agricultural and Environmental, Business Administration, Educ...ation, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.The primary campus is in Stephenville, which consistently ranks as one of the best small towns in America. Additional locations are in Fort Worth, Waco, Midlothian and Bryan, complemented by a fully online Global Campus.Students come to Tarleton from around the world, representing some 30 countries and nearly every state in the U.S., and leave as moral, ethical thinkers with civility and integrity who contribute meaningfully to a global society.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer. Students may select areas of study from six colleges: Agricultural and Environmental Sciences, Business Administration, Education, Graduate Studies, Health Sciences and Human Services, Liberal and Fine Arts, and Science and Technology.More than 60 bachelor's programs and 30 graduate degrees, featuring doctoral studies in educational leadership, have led more than 13,000 students from 45 states and more than 20 foreign countries to make Tarleton State their collective choice for a college education.Tarleton's research centers are daily searching for solutions to global problems. For instance, the Texas Institute for Applied Environmental Research conducts analyses to address environmental issues facing the state and nation, while the Southwest Regional Dairy Center, using an almost $1 million grant, is working on ways to turn animal waste into a viable energy source.Tarleton's blueprints for a brighter-than-ever future include a new applied sciences building with engineering laboratory space on campus in Stephenville, a new academic building on the university's planned 80-acre Fort Worth campus near Chisolm Trail Parkway, and $24 million in upgrades and improvements to the institution's venerable Memorial Stadium.Tarleton State University is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

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