The National Automobile Dealers Association (NADA) is a 103-year-old national trade association that represents the interests of America’s franchised new car and truck dealers. NADA is organized into two divisions: car and light-duty truck dealers (14,800 members) and the American Truck Dealers (ATD) – heavy-duty truck dealers (1,750 members) – for a total of over 16,500 members. ATD is a division of NADA. NADA’s mission is twofold: to promote and enhance the franchise system of selling and servicing vehicles and effectively communicate dealer views and concerns to all branches of the federal government, to manufacturers, and the public; and to strengthen the financial position of members as retailers through professional programs and services that improve
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